Social Engagement and Social Impact
A Cycle of Kindness, A Legacy of Care
Guided by the belief of giving back to society,
we work hand in hand with our communities to foster shared prosperity and build a brighter future for all.
Building on the 2023 initiative, CHC continued its “Spreading Love” theme in 2024, emphasizing empathy-driven participation over one-way giving. Activities fostered warm connections between volunteers and the community, reinforcing a shared sense of purpose and emotional growth.
CHC × Good Friend Mission
Since 2023, CHC has collaborated with the Good Friend Mission, a community organization located in Taipei’s Zhongshan District that offers skill-building courses in makeup, photography, painting, baking, and counseling seminars, and empowers underprivileged youth by providing diverse learning opportunities and boosting confidence through neighborhood resource integration. Together, we support youth development through mentorship activities such as basketball games, shared meals, and a 12-day cycling tour around Taiwan. CHC, headquartered in Zhongshan for nearly six decades, deeply identifies with the center’s mission and actively supports its expansion and resource development.
。2024
Culinary Workshop
15 Volunteers : Hands-on cooking session making traditional rice cakes
Cycling Around Taiwan
3 Volunteers : 12-day journey with continuous mentorship
Basketball Friendly Match
25 Volunteers : Ongoing quarterly sports engagement
Christmas Dessert Party
15 Volunteers : Gingerbread house decorating with guidance and festive spirit
。2023
Christmas Dinner
13 Volunteers : Holiday celebration with children
Basketball Friendly Match
13 Volunteers : Regular seasonal game with CHC Basketball Club and youth team
CHC × Taiwan Santa Claus Association
Since 2022, CHC has partnered with the Taiwan Santa Claus Association to spread warmth and hope to children through handwritten letters and material donations. Employees serve as “Letter Elves” writing personalized Christmas messages, and as “Gift Elves” donating needed supplies to underserved students. The Association, founded in 2016, is committed to preserving childhood wonder and supporting rural students. Through this initiative, CHC reinforces its workplace positivity and fulfills its social responsibility by enabling heartfelt, meaningful giving.
。2024
Letter Elves
25 volunteers
Gift Elves
Donation Value : NT$ 33,180 (physical gifts)
Sin-Bao Elementary School (Changhua)
Donation Value : NT$ 4,950 (online reading fundraising)
Special Education Class, Sz-Yu Junior High School (Taichung)
。2022
Letter Elves
11 volunteers
Gift Elves
Donation Value : NT$ 51,414
Daping Elementary Baseball Team (Pingtung)
。2023年
Letter Elves
NT$ 10 postcard sponsorship
23 volunteers
Gift Elves
Donation Value : NT$ 93,25
Good Friend Mission (Taipei) Supported the “Cycling Island Tour Project”
CHC × The Beaver Project
Since 2023, CHC has partnered with education innovator MEandMine and the Taiwan Fund for Children and Families to empower children through Social and Emotional Learning (SEL), helping them build the knowledge, confidence, and resilience needed to shape their own futures. In 2024, the program welcomed Keedle Education, a specialist in early intervention education, further expanding its social impact by providing engaging, science-based learning experiences for children with developmental needs and their families.
Designed around exploratory learning materials and STEAM education principles, the program encourages curiosity and active participation through hands-on experiments and experiential activities. Children learn about topics such as the human digestive system, sensory development through creative projects, and emotional awareness in everyday interactions. At the same time, parents are equipped with practical tools and guidance to better support their children’s growth, fostering stronger family bonds and deeper mutual understanding.
Through this four-way partnership, CHC hopes to extend support to even more children and families in need. Inspired by the perseverance and ingenuity of beavers, the program encourages children to develop a growth mindset and resilience through SEL, empowering them to become the architects of their own happiness and future success.
Social Impact of the Beaver Project
。2025
In 2025, Social and Emotional Learning (SEL) was officially incorporated into Taiwan’s national curriculum framework, marking an important milestone for SEL education. Through the Beaver Project, CHC continues to promote SEL while expanding its impact to the training of early intervention professionals, helping more children receive the emotional support they need to thrive.
This year, CHC sponsored a professional development program for early intervention practitioners from the Taiwan Fund for Children and Families, led by Professor Kun-Tsan Lin of National Dong Hwa University. The training combined SEL principles with practical applications, equipping participants with tools they can apply directly in their work.
A total of 128 early intervention professionals took part in the program, which received an average satisfaction rating of over 4.5 out of 5. Participants reported gaining valuable SEL knowledge and greater confidence in applying these concepts to support children and families.
At CHC, we believe emotional learning is more than an educational approach—it is a foundation for lifelong growth. By investing in educator development, we are helping bring the benefits of SEL to more children and communities.
。2024
Early Intervention Program
Through a four-way partnership, CHC and its collaborators launched the Sustainable Early Intervention Program to support the growth and well-being of children with developmental needs and their families. Centered at the Taiwan Fund for Children and Families’ Developmental Support Centers, the program combines professionally designed learning materials with expert-led instruction to deliver engaging, science-based educational experiences. By integrating cognitive, emotional, and sensory learning, the program creates a holistic journey that nurtures both children and their families.
- 580 SEL Playing Kits Sponsored
- 15 TCTF Service Locations Reached
- 109 Children Receiving Early Intervention Services Supported
Media Coverage>> Through a four-way partnership, CHC Supports the Growth of Children and Families
Employee-Child SEL Learning Experience
To extend the value of social and emotional learning beyond the community, CHC partnered with Keedle Education and MEandMine to host a special parent-child learning experience for employees and their families. Children aged 3 to 10, together with their parents, explored emotions, body awareness, and personal development through interactive learning kits and hands-on activities. Through play-based learning, families strengthened self-awareness, emotional regulation, and meaningful communication.
The event also provided employees with a deeper understanding of the impact and purpose of CHC’s support for early intervention and social-emotional education. More importantly, it created opportunities for families to build stronger connections through shared learning experiences. CHC believes that emotional intelligence is a vital foundation for children’s growth and a key driver of long-term social and sustainable development.
。2023
After-school Tutoring Program
CHC Group and Taiwan Fund for Children and Families (TFCF) collaborated with Silicon Valley education start-up MEandMine to sponsor SEL’s Emotional Education Discovery Box at the end of 2023. This initiative reached 14 Family Support locations across various counties and cities, impacting 23 classes and benefiting a total of 677 children who received the Discovery Box as a Christmas gift.
On January 24, 2024, our colleagues had the opportunity to spend quality time with these children, helping them understand their emotions—a crucial aspect of their growth and development. During the games, we witnessed the children’s intelligence, flexible thinking, and potential. With proper guidance and support, they will undoubtedly thrive, realize their potential, and improve their self-confidence, perseverance, and social skills.
CHC x Sustainable Hackathon
CHC has supported Sustainability Hackathon since 2020, empowering students to tackle real-world challenges through innovation, collaboration, and creative problem-solving.
Bringing together students from 11 universities across Taiwan, the Hackathon provides a platform for interdisciplinary teams to develop solutions for sustainability, emerging industry trends, and future business opportunities. Through annual challenge topics, CHC encourages young innovators to transform ideas into meaningful impact and contribute to a more sustainable future.
Learn more>> Sustainability Hackathon
CHC Challenge
。2025
Integrated Brand Communications for Gemcare Maternity Center
Participants were invited to develop creative concepts and integrated media assets for Gemcare Maternity Center, translating the brand’s values and flagship positioning into compelling communication materials that strengthen its brand image and market presence.
。2024
E-commerce Marketing Strategy for Gemcare
Participants were tasked with proposing innovative, buyer-oriented strategies to help Gemcare stand out in a competitive market.
Students from universities such as CMU and FCU proposed creative solutions, including themed websites, curated gift sets, and subscription services. These ideas offered valuable insights for Gemcare’s strategic growth.
。2022
Reimagining the Future of Sustainable Dining
Jaho Life Plus+ has long been committed to promoting healthy eating. This challenge invited students to rethink the brand, products, operations, and market positioning from fresh perspectives, generating innovative ideas to support future growth and sustainable development.
。2021
Smart Senior Living
How can technology and innovation be leveraged to create smarter, more comfortable living environments for older adults?
Students were invited to develop solutions that improve quality of life for seniors while exploring related products and services that support healthy and independent aging.
。2020
Smart Healthcare Services
How can human-centered care and digital services be integrated to create innovative healthcare solutions?
As CHC embarked on its corporate transformation journey, participants were challenged to explore how digital transformation could enhance organizational efficiency and support long-term business development.
2024 Social Impact Highlights
Opening Ceremony Collaboration
Invited 33 Students and Teachers from the Mudan String Ensemble
On the first workday of the Year of the Dragon, the Chairman, together with department heads and partners, gathered for a New Year blessing Purchased Gift Sets Worth NT$ 18,000 Purchased Gift Sets Worth NT$ 12,600 Taiwan ceremony. Students and teachers were specially invited to deliver a musical performance. Since founding its String Ensemble in 2014, the school has actively participated in national and international events. Their lively performance not only showcased the students’ musical talent but also deepened CHC’s connection with the local community by providing a meaningful stage for young talents to shine.
Social Procurement
Purchased Gift Sets Worth NT$ 18,000
For Mother’s Day, CHC prepared thoughtful gift boxes of chocolate almond rolls from the Simplyicr Association for all employees, expressing gratitude and respect to every dedicated mother. Through this collaboration, CHC extended its care beyond the workplace to support underprivileged families in the community, spreading love and hope to those in need.
Purchased Gift Sets Worth NT$ 12,600
For Father’s Day, CHC prepared “ABRAZO” chocolate bars from the Down Syndrome Foundation as a heartfelt thankyou to all fathers. This initiative also supported the Foundation’s efforts to assist disadvantaged families, delivering warmth and care to those in need.
Purchased “Wish Rice” Worth NT$ 39,695
Continuing its collaboration with the Taiwan Autism Care Association, the Chia Hsin Foundation purchased 467 packs of handmade “Starlight Rice” from the “Children Of The Stars Handmade Shop” in 2024. These were gifted to students and guests at the scholarship ceremony, offering blessings while supporting autism families with meaningful assistance.Continuing its collaboration with the Taiwan Autism Care Association, the Chia Hsin Foundation purchased 467 packs of handmade “Starlight Rice” from the “Children Of The Stars Handmade Shop” in 2024. These were gifted to students and guests at the scholarship ceremony, offering blessings while supporting autism families with meaningful assistance.
Donations
Sponsored NT$ 1,000,000
This initiative showcases Taiwan’s proactive engagement in international affairs and national development, highlighting its commitment to sustainable growth. It brings together a wide spectrum of environmental and landscape disciplines—including national land use, regional and urban planning, recreational and landscape design, garden architecture, cultural heritage preservation, and urban regeneration. By fostering collaboration among academia, industry, and public agencies, the program aims to enhance the value of the environment. These goals are strongly aligned with CHC’s sustainability vision and ongoing efforts, making this initiative one the Company fully supports and endorses.
Sponsored NT$ 500,000
To support the development of Taiwan’s cultural and performing arts, CHC selected to sponsor Greenray Theatre’s revival of the acclaimed play Human Condition I by Wu Nien-jen. As a timeless production with broad audience appeal, this initiative reflects the Company’s commitment to promoting the sustainable development of Taiwan’s cultural landscape. Through long-term support, CHC aims to foster meaningful partnerships between arts and enterprise, enrich internal corporate culture with diversity and creativity, and provide valuable opportunities for cultural exchange and learning.
Sponsored NT$ 177,870
CHC once again joined forces with education innovators MEandMine, Keedle Education, and the Taiwan Fund for Children and Families to support disadvantaged, rural, and earlyintervention children. Through Social and Emotional Learning (SEL), the program aims to equip young learners with the knowledge, confidence, and resilience to shape a better future. Combining exploratory materials with STEAM education principles, the curriculum fosters learning motivation through hands-on experiments and experiential activities. Children explore topics such as the digestive system, sensory development through crafts, and emotional interaction in daily life. The program also empowers parents with tools to better guide and support their children, strengthening parent-child connections and enhancing mutual understanding.
Event Highlights>> 2024 Global Youth Leadership Programme
Raised NT$ 20,160
This year, CHC partnered for the first time with building tenant LDC Hotels & Resorts to host a second-hand charity market, Raised NT$ 20,160 encouraging colleagues to give new life to idle items and pass on their stories. The event also collected ten large bags of summer clothing and flat shoes, which were donated to underserved communities in developing countries, helping improve basic living conditions and bringing warmth and hope to those in need. Beyond spreading love and sustainability, this initiative also strengthened bonds between CHC and its building tenants, fostering a shared sense of community and social responsibility.
Total Donation Amount: NT$ 60,000
CHC supported two charitable initiatives in 2024: a NT$30,000 donation to help Hualien Liming Center establish the “Liming Joy Park” for individuals with disabilities, providing a safe, inclusive space for social interaction and skill-building; and another NT$30,000 to Love Network Foundation to improve nutrition for elementary students in remote Yunlin, ensuring healthy growth and reducing financial burdens on underprivileged families.
2023 Social Impact Highlights
Donations
Sponsorship NT$ 180,000 (Including in-kind sponsorships)
The inaugural “Cinema at Sea – The Okinawa Pan-Pacific Film Festival” was held in Naha, Okinawa, from November 23 to 29, 2023. This festival, centered around a cultural framework that transcends land borders, featured 40 productions from 16 Pacific islands and seaside countries. A star-studded aisle, opening ceremony, and gala dinner took place at the Hotel Collective, a subsidiary of CHC Group. Taiwanbased director Huang Yin-Yu served as the director, and film critic Weng HuangTe will act as the curator. The festival team included film professionals from Japan, Taiwan, France, Germany, and other countries, with internationally recognized Okinawan actor Shogen being the ambassador.
This year’s film festival features six major sections: “Main Competition,” “Focus on Director: Christopher Makoto Yogi,” “Pacific Islands Showcase,” “Outdoor Screenings,” “Special Screenings,” and “VR Unit.” Highlights include the opening documentary set in Okinawa, showcasing profound cultural expressions, and the revolutionary VR screenings from the Japan Film Festival, as well as unique outdoor screenings on the beach. Under the evaluation of the international jury, two Chinese-language films, “Youth of Fudu” and “The Imitation Turtle,” achieved Opening Ceremony of the Festival. (Location: Hotel Collective 2nd Floor Ballroom). outstanding results. The Lifetime Achievement Award will be presented to veteran Okinawan director Takamine Gō, with screenings of his classic films “Paradise View” (1985) and “Untamagiru” (1999).
Hotel Collective, a wholly-owned subsidiary of CHC Group, was formerly the site of the National Cinema. When meeting director Huang Yin-Yu, who is also from Taiwan, the concept of “Open the vision of viewers” resonated with the hotel’s core philosophy of “Opening the Emotion of our customers.” Chia Hsin Cement Group celebrates its 70th anniversary in 2024, and aim to support further cultural enrichment and cross-border cultural exchanges with this film festival as a start.
As its name suggests, Hotel Collective is committed to becoming a place where travelers can experience communion with local culture and art. It is proud to support the growth and development of the Okinawa Pacific Rim Film Festival, aiming to convey the power of imagery and the voices of creators to the world. The festival seeks to connect the South Island’s language, marine culture, and art with the world, broadening the public’s senses and horizons to “Open the Emotion”.
Festival Highlights>> 2023 Sponsorship of the 1st “Cinema at Sea The Okinawa Pan-Pacific Film Festival
